The Importance of Branding in Business Today
A properly presented literature review attempts to present an unbiased summary of secondary research. One method is to provide a paragraph for each article in the body of the review. A more sophisticated technique is to group articles that share similar characteristics or findings together for a more conversational tone. Readers must clearly see the source of information, and articles must be cited clearly. A reference page must be provided.
The number of references is determined by the limits and scope of research . Twelve sources are an absolute minimum, but twice that number may be required to do the research question justice. Every source may not reveal significant differences; several sources may be cited for one piece of information.
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