kinds of sports
(1) Brazil is narrowly linked to football, so why not invest on the image of a country that loves all kinds of sports?
(2) Brazil’s image is commonly associated to Carnival, fun and parties. This image could be unfolded to one of an entertainer
country, such USA does. Brazilian government should promote internationally Brazilian festivals that happen all over the year
and in different locations, and not only Carnival. ?
(3) Brazil is a huge country and the difficulties of gauging the communication are known. But the development of a strategy
to do that is vital for the success of brand Brazil as well as promoting equally the different regions of the country. ?
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