Cross-Cultural Consumer Behavior
Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.
Prepare a 1,750-word case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.
? Case One: Japan to Apple?s iPhone: ?No Thanks!?
o Identify the lessons learned by Apple? regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan.
o Evaluate how the differences in consumer behavior across these cultures may affect the marketing mix strategy.
? Case Two: Would Mickey Mouse Eat Shark?s Fin Soup?
o Identify the lessons the Walt Disney Company? learned about consumer behavior and purchasing decisions at Hong Kong Disneyland?.
o Explain global issues that may influence consumer behavior.
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