critical external AND critical internal analysis of your chosen organisation
1.Briefly, what are the products and/or services, as well as its geographic scope, of your chosen organisation?
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2.Using appropriate models and theory, conduct a critical external AND a critical internal analysis of your chosen organisation. (NEXT RETAIL LTD) You must use a good number of academic journals and a smaller number of textbooks (and other material) to substantiate and justify your discussion.
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