1) Business Issue: Give the reader background information about your case: What? Why?
Where? When? Who?
2) Thesis Statement/Position Statement: Let the reader know from the beginning, in a clear
and concise manner, the major conclusion of your analyses.
BODY OF THE PAPER
3) Analysis with Evidence/Supporting Facts/Information: For each item in your thesis
statement, include an analysis using business theory and include evidence from the case
study or from other sources that supports or contradicts that item.
4) Action Plan: In this section, include your detailed recommendation/solutions. Focusing
on the short- and long-term good ideas. Give specific goals or strategies to the main
character in the case (e.g., to the CEO) that consist of detailed steps.
5) Risks and Alternatives: Include an evaluation of your action plan and write about any
“what-if” situations. A common name given to this type of analysis is “scenario
analysis”. As you evaluate each step in your action plan, think about alternative
solutions given the risks you mention. The alternative solution is what is called in
business “Plan B”.
6) Overall Conclusions: The goal of this section is to remind the reader of what is being
discussed since the beginning. Re-state your thesis statement. Re-state your items in the
body of your paper. Re-state your action plan. Re-state your risk analysis. Re-state your
alternative solutions. Notice how I concentrated on the word “re-state”. It means that
you do not want to repeat the exact words you have written throughout your paper.
The key is to re-phrase the writings in your paper and not bored the reader
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